Planning for 2010
Posted January 28th, 2010 by Emma CooperCategories: Business Development, games
Over the holidays and in the last few weeks Tim and I have been putting the finishing touches to our business plan. It’s something that we’ve only ever got halfway through and have been meaning to finish for ages.
Two things finally kicked us in to gear. The first being that while the business is doing very nicely at the moment we really want to grow and to develop more of our own content. We feel that if we don’t do something pro-active about it now we’ll keep coasting as we are and before we know it another year will have passed with no real change. The second was getting a great advisor from Business Link, we’ve had a few false starts with them but finally we’re dealing with someone who is actually helping us. We keep talking about how we would like to take on another developer and make more of our own games and she has helped us stop talking about it, make an action plan and just get on with it. We’ve bags of ideas for games and after the success of Beastie Burgers we’re really excited about getting on with another project.
It may sound a little stupid but the process of writing the business plan has helped us firm up what the actual plan is. I think the plan has only ever been a discussion, a virtual plan – now it’s a document it feels a lot more tangible. An added bonus is that through the process I’ve learned a lot about the casual games market, as I’ve mentioned before this is a bit of a new world for me personally. Writing the plan has made us do lots of research to back up what we think is a good idea with some hard facts. Until now we’ve had a vague idea of how things are, Tim reads a lot of industry blogs and magazines and I’ve been ‘working hard’ (or playing) absorbing myself in casual games seeing how the portals work, what works, what doesn’t and what’s popular with the audience. Now we feel we’re in an excellent position to get some funding and get our next game into development. We’re all feeling really hopeful and excited about the coming year.


